Does social identity affect business performance?


The business founder’s social identity is crucial to explaining his or her behaviour and attitude in business decision-making. Drawing on three types of entrepreneurial social identity identified by Fauchart and Gruber (2011), this study examines how social identities influence the entrepreneur’s way of managing his/her firm and its consequences for business performance. Based on a survey of newly created firms, the results support the conclusion that effectuation channels the effects of specific identities - Darwinian and missionary- on business performance.


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Biografía del autor/a

Marina Estrada-de la Cruz, Universidad Miguel Hernandez de Elche

Departamento de Estudios Económicos y Financieros

Área de Organización de Empresas

Profesor Ayudante

Antonio Jose Verdú-Jover, Universidad Miguel Hernández de Elche

Departamento de Estudios Económicos y Financieros

Área de Organizacion de Empresas

Catedrático de Universidad

José María Gómez-Gras, Universidad Miguel Hernández de Elche

Departamento de Estudios Económicos y Financieros

Área de Organizacion de Empresas

Catedrático de Universidad


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