Applications of data analytics for understanding the uses of the entrepreneurship word in social media contents around Latin America

Authors

  • Izaias Martins Universidad EAFIT
  • Laura Rojas De Francisco Universidad EAFIT

Abstract

This paper analyzes the social uses of the entrepreneurship tag in its Spanish #Emprendimiento and Portuguese #Empreendedorismo versions by means of tracking and analyzing messages shared in social media sites. It is used web analytics on data available on Twitter media, reviewing the social use of entrepreneurship with content analysis. Findings show a set of categories from conversations.

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Published

2020-02-12