Fashion Anglicisms in Modern Greek: A preliminary investigation

  • George J. Xydopoulos University of Patras
  • Rania Papadopoulou University of Patras & University of Lyon
Palabras clave: anglicism, borrowing, loanword, fashion


English nowadays is the dominant language in the domain of fashion sinceEnglish and American companies lead the fashion industry worldwide. As a result, a high number of English fashion loanwords have entered the languages of the world and become part of their vocabulary. A considerable number of Anglicisms regarding fashion is attested in Modern Greek too. This work is a preliminary investigation of fashion Anglicisms in MG through their appearance in Greek online shops and social media pages of fashion stores and magazines. Our investigation shows that fashion Anglicisms in MG are present in the MG vocabulary and are used by MG speakers in their transliterated or non-transliterated forms. In particular, we examine in detail how Anglicisms exist in their non-transliterated form in the MG language system, a fact that is, among others, related to prestige perceptions of English that are dominant in Greek society.


La descarga de datos todavía no está disponible.


Anastasiadi-Simeonidi, A. (1994). Neologikos daneismos tis neoellinikis. Amesa daneia apo tin Galliki kai tin Agloamerikaniki, morfofonologiki analisi. Thessaloniki: Aristotle University.

Balteiro, I. & Campos, M. Á. (2012). False anglicisms in the Spanish language of fashion and beauty. Ibérica 24, 233-260.

Bybee, J. (2015). Language change. Cambridge: Cambridge University Press.

Fischer, R. (2008). Introduction: Studying Anglicisms. In R. Fischer & H. Pulaczewska (Eds.), Anglicisms in Europe: Linguistic diversity in a global context (pp.1-17). Newcastle Upon Tyne: Cambridge Scholars Publishing.

Crystal, D. (2003). English as a global language. 2nd ed. Cambridge: Cambridge University Press.

Furiassi, C. (2010). False Anglicisms in Italian. Monza: Polimetrica International Scientific Publisher.

Hjarvard, S. (2004). The globalization of language: How the media contribute to the spread of English and the emergence of medialects. Nordicom Review 1-2, 75-97.

Lopriore, L. & Furiassi C. (2015). The influence of English and French on the Italian language of fashion: Focus on false Anglicisms and false Gallicisms. In C. Furiassi & H. Gottlieb (Eds), Pseudo-English: Studies on False Anglicisms in Europe [Language Contact and Bilingualism 9] (pp. 197-226). Boston & Berlin: De Gruyter Mouton.

McMahon, A. (1994). Understanding language change. Cambridge: Cambridge University Press.

Papadopoulou, R. (2016). The Phenomenon of Anglicisms: From Idiomatic MWEs to Morphosyntactic Structures. Unpublished Master Thesis. University of Patras, Department of Philology, Division of Linguistics.

Papadopoulou, R. & Xydopoulos, G. J. (2016). The influence of English on Modern Greek: Exploring some newly calqued lexical patterns. Paper presented to the ESSE 13 Conference. Galway, 22-26 August 2016.

Petrounias, E. (2007). Neokatharevousa kai eksaglismos tis ellinikis: grammatiko sistima. Studies in Greek Linguistics, Proceedings of the annual meeting of the Department of Linguistics Faculty of Philosophy Aristotle University of Thessaloniki 6-7 May 2007 (pp. 348-360). Thessaloniki: ΙΝΣ.

Pulcini, V., Furiassi, C. & Rodriguez Gonzalez, F. (2012). The lexical influence of English on European languages: From words to phraseology. In V. Pulcini, C. Furiassi & F. Rodriguez Gonzalez (Eds), The Anglicization of European Lexis (pp. 1-24). Amsterdam: John Benjamins Publishing Company.

Ralli, A. & Xydopoulos, G.J. (2012). Blend Formation in Modern Greek. In V. Renner, F. Maniez & P. Arnaud (Eds.), Cross-disciplinary perspectives on lexical blending (pp. 35-50). Berlin: Mouton de Gruyter.

Xydopoulos, G.J. (2003). H dimiourgia ton “Brand Names” sti diafimisi apo mia lexikologiki skopia. ELETO 4o Sunedrio Ellhniki Glossa kai Orologia (pp. 1-12). Athens 30 October - 1 November 2003.

Xydopoulos, G.J. (2005). Mia anazitisi ton glossikon mixanismon dimiourgias ton proiontikon onomaton. Studies in Greek linguistics, Proceedings of the annual meeting of the department of Linguistics Faculty of Philosophy Aristotle University of Thessaloniki 7-9 May 2004. Thessaloniki: ΙΝΣ.

Xydopoulos, G.J. (2008). Lexikologia: Eisagogi stin analisi tis lexis kai tou lexikou. Athens: Ekdoseis Pataki.

Online sources

Cambridge Dictionary available at available at

English Oxford Living Dictionaries available at

Urban Dictionary available at

Wikipedia available at

Cómo citar
Xydopoulos, G., & Papadopoulou, R. (2018). Fashion Anglicisms in Modern Greek: A preliminary investigation. Revista De Lenguas Para Fines Específicos, 24(1), 166-187. Recuperado a partir de
Sección Monográfica/Special Issue