Linguistic analysis of advertising English in women's cosmetic advertisements

Authors

  • Nailya Garipova Universidad de Almería

Keywords:

cosmetics for women, linguistic features, semantic fields

Abstract

Advertisements are omnipresent in our daily life. Printed advertisements of magazines pay great attention to language and image details. The concepts and values change according to the product advertised. Advertisements of beauty products for women consider particular concepts and characteristics. The purpose of this paper is to define and illustrate the main characteristics of the printed advertisements of 2009-2010 beauty products for women and distinguish the most notable semantic fields. These lexical-semantic features are considered to be important due to their high level of persuasion and their quality to reflect models and ideals of the modern society. 

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References

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Published

2011-11-27

How to Cite

Garipova, N. (2011). Linguistic analysis of advertising English in women’s cosmetic advertisements. Revista De Lenguas Para Fines Específicos, 17, 413–430. Retrieved from https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/123

Issue

Vol. 17 (2011): Revista de Lenguas para Fines Específicos

Section

Artículos/Articles

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