AFPCorp: a corpus of advertisements for financial products

Authors

  • Heather Adams Universidad de Las Palmas de Gran Canaria

Keywords:

AFPCor, corpus, advertisements, financial products, press, TVetter-writing manuals, requests, eighteenth century, please, pray

Abstract

This article presents the AFPCor, a corpus of advertisements for financial products compiled in order to facilitate the study of discourse used in this text type. AFPCor comprises thirty press ads in this sector from the UK and a further 30 from Spain, sourced over a similar period of time which, by its very (bilingual/bi-cultural) nature, enables comparative work between the two languages and cultures involved (British English and Castilian Spanish) to be carried out. Future plans for expansion include one phase in 2011 covering press ads within the same product sector and medium, to facilitate diachronic studies, and a further collection of TV adverts for the same product type, in order to study differences in discourse produced by a change in media. 

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References

Adams, H. & Cruz-García, L. (2005). Language use in the advertising of financial products - A case apart? Paper delivered at the 2005 ICLC4 international conference, Santiago de Compostela, Spain.

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Published

2011-11-27

How to Cite

Adams, H. (2011). AFPCorp: a corpus of advertisements for financial products. Revista De Lenguas Para Fines Específicos, 17, 377–412. Retrieved from https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/122

Issue

Vol. 17 (2011): Revista de Lenguas para Fines Específicos

Section

Artículos/Articles

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